EAGLE PACK^® NATURAL PET FOOD DEBUTS new look and new Dog canned line

Naturally tried, trusted and true brand fuels pets’ daily adventures

(Tewksbury, MA and Mishawaka, IN, June 28, 2010) – Since its beginnings as an innovator in natural pet food in 1985, Eagle Pack^® Natural Pet Food has been at the head of the pack, naturally fueling pets’ daily adventures. Today, Eagle Pack is expanding its product line and rolling out a new look, as the maker of natural dog and cat food marks its 25^th anniversary.

Made in Eagle Pack’s own manufacturing facility in Mishawaka, IN, Eagle Pack dry foods for dogs and cats deliver the right balance of proteins, fats, carbohydrates, antioxidants and omega fatty acids for results pet owners can see in their pets’ shiny coats, bright eyes, healthy skin and joints, strong immune systems and energetic spirits too. Co-developed with sled dog champions and performance-proven within the large breed dog community, Eagle Pack has been built on the proven principles of natural meat proteins and healthy fats to deliver natural nutrition you can trust.

“I did research on food for Great Danes and I kept hearing about Eagle Pack. My puppy Lilly had diarrhea all the time so I decided to give Eagle Pack a chance,” said Angela S. of Nashville, TN. “Since Lilly has been on Eagle Pack there have been great changes. She no longer has diarrhea, and her coat is so soft; everyone compliments her on how soft she feels. Her teeth are also bright white with no tarter. She has lots of energy and loves Eagle Pack. I always recommend it to other dog owners.”

Eagle Pack offers a wide variety of dry products that cater to the specific nutritional needs, preferences, lifestages and lifestyles of cats and dogs of all ages - from puppies and kittens to seniors, active and energetic adult dogs to large and giant breed dogs. Each Eagle Pack dry food formula features: Multiple Animal Proteins, Wholesome Grains and Fiber, Healthy Supplements, Antioxidant Support, and No Artificial Preservatives, Colors or Flavors.

And today, our active best friends have even more ways to enjoy natural food with NEW Eagle Pack Canned Dog Formulas. As with the Eagle Pack dry food line, each of the four canned varieties – Chicken, Beef, Lamb and Turkey – is made with wholesome natural ingredients, is complete and balanced, and fortified with vitamins and minerals and contains no artificial flavors, colors or preservatives. Formulated for all life stages, Eagle Pack’s tasty new cans are ideal to feed as a complete meal, or in addition to a dry diet.

“For a quarter century, Eagle Pack has always been known for superior natural nutrition,” said Tim Callahan, CEO of WellPet. “We’re excited to expand the offerings of this trusted brand with the introduction of our new canned dog line.”

The look of the line’s characteristic packaging has also enjoyed an update. Each Eagle Pack formula is boldly color coded and features distinct, personalized graphics of dogs and cats placed front and center to help consumers identify their desired food at first glance. Product benefits, nutrition information and Eagle Pack’s brand heritage story are featured prominently as well, in an easy to read format.

The Eagle Pack website has also been relaunched to engage devoted consumers and offers even more opportunities for them to interact with the brand through the Eagle Pack Club e-newsletter. The new website centers on Eagle Pack’s revitalized new look and bold color palette, and provides more detailed information about Eagle Pack along with a new Large Breed Resource Guide.

Eagle Pack dry and canned formulas come in a variety of flavors and sizes and will be available nationwide at independent pet specialty stores beginning in mid-June. To find an authorized Eagle Pack retailer, please visit www.eaglepack.com.