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Whole Grains,
Whole Health
We buy fresh, whole grains and grind them fresh for each production run.
They are herbicide-free. Grains, and amounts selected for each
formula, vary based on over 60 different scientific nutrient values
specific to each grain. Pets require some carbohydrates in their
diet. We select grains for their carbohydrate value, not their
protein or amino acid value.
Organic Quinoa
Organically grown and
certified, Quinoa was called the "grain of the Gods" by the
Inca Indians 3000 years ago. It is grown today in the same
non-GMO (genetically modified organism) state. We selected Quinoa
for its hypoallergenic
properties and high digestibility. It is rich in calcium,
phosphorus, iron and B vitamins and is an excellent energy source.
Quinoa's high protein content is considered as good as milk.
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Brown
Rice (Whole)
This is rice with the hull removed but
still retaining the bran layer. Hulls have no nutritional value.
Some pet food brands use hulls as a poor grade of fiber/filler but most
hulls are burned as fuel in power plants. (www.plantsciences.ucdavis.com)
Despite its nutritional value, consumption of Brown Rice in human food
is low because people do not care for its taste or texture, with humans
preferring White Rice.
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White
Rice
This is Brown Rice with the bran
layer removed. This layer comprises 10-12 percent of the
brown kernel and has some nutritional value. The amino
acid value lost here is more than made up with the natural amino
acids in our protein rich meat meals. We blend Whole Brown
Rice for its overall nutrition value and White Rice for its high
digestibility and protein level and reduced fiber level.
White Rice is much more nutritious than most cereal grains and
more digestible than Brown Rice. That's why vets recommend
White Rice for sick dogs. (Sage Foods and
www.plantsciences.ucdavid.edu).
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Oatmeal
This new star of the health
food industry is an excellent source of quality fiber. The
veterinary dermatology group recommends using oatmeal on dogs with skin
allergies, both as a shampoo and in the diet. Our human grade
oatmeal is non-GMO, has not been irradiated, and contains no processing,
chemical, nutritional or medicinal additives.
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Spelt
(used in our Holistix® Biscuit)
Another of our whole-health
ingredients. It can also be traced back 5000 years and is
the same today as it was then, i.e., not genetically modified. It's
strong hull naturally protects it from pollutants and insects, so
pesticides are not needed. The hull is removed before processing. Spelt is highly absorbable by the body and boosts the
immune system. It is a super fiber source and high in B-complex
vitamins.
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